ACTIONABLE INSIGHT
ABOUT
Qualqueens is a research consultancy specialising in qualitative methodologies.
We believe that when you need crisp insight to understand why as well as what, nothing comes close to getting up close and personal with your audience.
We also believe that the best research should always result in a concise, actionable debrief. That's what we deliver every time.
WHAT
We run qualitative research with all kinds of audiences such as B2B and consumer, employee, senior executive, shopper and stakeholder.
Projects can cover a wide range of themes such as:
AGENCY
Communication
Concept & Creative
Content & Editorial
Pitch
Strategy
UX
BRAND
Audience
Experience
Journey
Positioning
Proposition
Service
TESTING
Communication
Concept & Creative
Innovation & NPD
Packaging
Product
Start-up
DRIVER
Behavioural
Competitor
Ethnographic
Explorer
Motivational
Trends
HOW
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We use the whole gamut of tried and tested techniques such as focus groups, ethnography and safaris, or co-creation workshops and participant parties. We regularly come up with different techniques to suit briefs too.
Our work is done directly with brands, as well as agencies requiring research on behalf of clients.
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Qualqueens projects have one thing in common:
dynamic moderation and pithy, actionable debriefs.
PROJECTS
With over 20 years’ experience conducting qualitative research, we’ve a track record with hundreds of brands across numerous sectors.
We've worked on projects from healthcare to automotive, retail to financial services, FMCG to luxury goods, consumer electronics to travel, and beyond.
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Some recent projects include:
BEAUTY
​
Concept &
NPD
AGENCY
​
Trends
in Ageing
FOOD
Customer Journey
Trends
GOVERNMENT
​
Stakeholder
CONSUMER
ELECTRONICS
​
Explorer & Motivational
SPORTS
ASSOCIATION
​
Concept &
Proposition
Testing
FINANCIAL SERVICES
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Loyalty
UTILITY
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Experience &
Journey
FOOD
​
Innovation
Adcepts
Packaging
HOME IMPROVEMENT
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Agency Pitch
HEALTH
INSURANCE
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Brand positioning
& Naming
LEISURE
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Motivational &
Ethnography
CHARITY
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Stakeholder &
employee
